"Zero Excuses" Campaign.
PARC asked SHOTCUT to develop a campaign to promote their "Zero Excuses" promotion. Marketing requested the clip showcase the various features the club offers its members.
SHOTCUT wanted to give a raw insight into the determination a lot of its current members have; the ability to never give up and continue to strive and achieve their own personal fitness goals. Existing members were asked to participate in the campaign and jumped at the opportunity to support both the promotion and PARC."Zero Excuses" gathered a large social media response, resulting in a significant increase in membership throughout the length of the promotion.