SHOTCUT is a Melbourne based creative video & design agency.

Specialising in Video Strategy,
Creative Design and Production.

Our complete content management solutions ensure your messages are expressed
loud & clear in today's accelerating industries.

 
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Every campaign begins with past
content analysis and industry research.

Our collaborative approach with clients from the early stages of every project allow us to gather insights,
 
identify challenges and formulate concepts, leading to original and engaging
ways to communicate your messages.



VIDEO STRATEGY includes
content planning,
audience communication,
brand ethos and positioning.

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Our affection for clean and concise messaging has led to ongoing successful & consistent results.

We focus on distinct messages,
engaging concepts and bold design elements that create more meaningful interactions with your audience.




CREATIVE DESIGN includes visual identity, art direction, motion design,
master brand video asset creation and messaging. 

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All strategic, creative, video production & post-production work is completed in-house, allowing our talented team of directors, DP's, photographers, editors, colourists, 2D & 3D motion artists, graphic & sound designers to work together seamlessly, allowing for a strong synergic effort on every piece of new content.



PRODUCTION services include filming, post-production editing and colouring, 2D & 3D animation, along with music and sound production.

Content we produce.

 

1/12                     Commercials.

Local or nationally broadcast TVC's on free-to-air digital channels and streaming services, along with all
national and international online
advertising platforms.

E-Learning Material.             2/12

Training, learning or education delivered digitally usually distributed through a learning management system
(LMS) or mobile application. The 4 main types
of E Learning training include Employee,
Compliance, Customer and Partner.

3/12                     Social Media Campaigns.

Campaigns produced specifically for platforms such as
Instagram & Twitter, where filming guidelines
and post-production design and dimension
specifications differ from standard
video deliverables.

5/12                     Product Training.

Product Training is an extension of E Learning Material
often delivered with a host to camera and structured
as 1-on-1 learning. Product Training content is a
great asset to accompany online courses and
add to Learning Management Systems.

7/12                     Video Brochures.

An engaging way to compliment a print based asset.
Product Brochures allow for a greater user
experience and are a great addition
to EDMs and websites.

9/12                     Web Series.

Web Series' are a great way to extend your digital footprint, expand your audience and promote your expertise on any
given subject. Perfect to add to your website,
subscription based streaming service,
as well as creating a podcast from. 

Online Sales Videos.            4/12

Online Sales Videos are advertisements or multi-clip
campaigns aimed to increase brand awareness,
introduce new products to market and 
accompany other digital assets or
materials.  

 

Explainer Videos.             6/12           

Short and sharp How-To clips, normally consisting of
multiple videos aimed at promptly communicating
a step by step instructional guide for new
products, programs and services. 

 

Brand Advertisements.            8/12

Single clips used to introduce a new brand to market or
update an existing brand's visual identity.
Most often developed with a narrative
rather than a specific product to sell.


 

Mobile App Content.            10/12

Mobile app content are clips specifically designed and
created to meet the specifications of a new or
exisiting mobile application. These sets are
usually made up of 20 or more pieces
of content.

 

11/12                     Promotional Material.

Promotional Material covers an extensive amount of video content distributed through all advertising platforms.
Can include products, services, events, competitions,  investment opportunities, experiences, concerts
and live sporting events just to name a few. 

Corporate Presentations.          12/12

Content produced for corporate events such as recap
videos, milestone achievements, award presentations and board meetings. 

 

Immersive experiences.

 

3D VR 180° & 360° Video.

A video that can be explored.

3D VR 180° & 360° is an exciting way to bring your customers and employees into the centre of the action.

With the ability to be watched through a VR headset for a fully immersive experience, or a computer or mobile device,
this format gives viewers more control over what they see by having the ability to look around in different directions and explore a 3D 180° or 2D 360° field of view.

Interactive Content.

A video with multiple choices.

Interactive Content turns your customers and employees into active participants, having the ability to choose different paths or storylines within each video.

Not only a more personalised experience, studies have shown interactive videos improve viewer retention which is imperative if this type of content is used for training resources.

Our Clients.

Australian Agave Project
Cricket Australia

Deakin University
Genesis Australia

GPC Asia Pacific
Grainshaker

Heat Beads
Hyundai Australia
Home Timber & Hardware

Lexus Australia
Mainfreight
MediPharm Labs

Melbourne Renegades
Ned Whisky
Performance By Design
Pure Scot
Repco

SEEK


 

Swimming Australia
Tableau
Top Shelf International
Toyota Australia
VicHealth