Home Timber & Hardware.
Home Timber & Hardware approached SHOTCUT to design & develop a visual piece to accompany their Trade Rewards promotional documents. The campaign needed to inform potential members of the benefits and structure of the program.
HTH required SHOTCUT to develop a full script, art direction that could accompany already existing materials if motion graphics were to be utilised, as well as ensuring all creative direction remained on brand.
SHOTCUT's aim was to create a catchy promo that only focused on the key messages. We understood there was already a large amount of information that was on-hand for new members, and that we could avoid a lengthy running time but sticking with standout statements.
Information that members would want immediately after having the program proposed to them was at the forefront of this video strategy. A combination of a host, motion graphics & store footage was implemented to allow for an easy viewing. Below is a small highlights clip.