She Evolves.
Fiji Recap & Marketing Set.
Challenge.
She Evolves Founder and CEO Sarah Pirie-Nally approached
SHOTCUT to join her on the first She Evolves getaway to Fiji.
The goal was to capture enough content over the week long event
to create a recap of the inaugural gathering, along with individual
clips of keynote speakers and promotional content to be used for
future events and marketing.
Result.
Approximately 20 videos were delivered in multiple formats allowing She Evolves to quickly have a full suite of marketing materials from the one event.
The deliverables were broken into 3 categories. Recap content,
Key Speaker content and cutdown marketing materials for quick
sharing.
While everything was shot with a portrait framing in mind for socials, the wide versions of the clips housed on the website and streaming platforms had the added benefit of some truly scenic backdrops showcasing the resort and surrounding areas.
The client was ecstatic with the results and with the sheer number of deliverables supplied, had enough content to continue to promote future events without re-using previously shared clips.