E-Commerce Product Design.
SHOTCUT was asked to design a set of videos that would accompany each product being sold on their recently launched website. Each clip needed to showcase the product being sold, as well as inform customers of the key benefits and features of that particular item.
Understanding a majority of the content needed would have a large portable device audience, SHOTCUT developed a high-impact, large messaging concept that didn't rely on customers needing to absorb a great deal of information. The detailed content already sat on the product page within the website; these clips needed to excite potential customers before finalising their purchase.