Presbyterian Ladies' College.
New Uniform Collection.
Challenge.
Night & Day engaged SHOTCUT to produce a video showcasing the
new PLC uniform roll out from 2023-2025. The clip would be used
as a special reveal through online newsletters and social platforms.
The aim was to get students excited about the new designs and hear
from PLC Principal Cheryl Penberthy and Head Designer
Jonathan Ward.
Result.
Our aim was to showcase the entire design process from concept through to completion, as well as the new uniform itself throughout the amazing school grounds.
Hearing Jonathan Ward's process and passion gives a wonderful insight into the full creative process, celebrating the College's heritage with its signature checks, weaves and colours.
Accompanied with B-Roll of the lucky students who were able to experience seeing the new uniform for the very first time allowed us to create a fun and informative clip for the College.