Performance By Design.
Video Branding & Design.
Performance By Design approached SHOTCUT to produce all of the launch material for their brand, which included designing an opening brand title sequence for all video materials, promotional marketing content, key social media messaging clips and a suite of E-learning modules to work in conjunction with PBD courses.
SHOTCUT focused on developing a distinctive look & feel that matched the initial branded print content supplied. Each category of clip required a point of difference, therefore a specific "look" was created to separate each clip from the next, depending on messaging & content.
PBD have used the final deliverables throughout their website, social media, online courses and within their workshops.