PARC asked SHOTCUT to develop a campaign to promote their $0 Joining Fee promotion. Marketing requested the set be suitable for people of all ages, all fitness abilities and most importantly, showcase the various features the club offers its members. The plan was to release one video per week on their social media platforms throughout the 4 week promotion.
"What Have You Been Doing?" Campaign.
"What Have You Been Doing?" gathered a huge social media response, resulting in a significant increase in both online traffic & interaction from all followers of PARC's page. Upon the release of each clip, the club experienced a clear spike in membership & fitness enquiries.