Mobile App Content.
Swimming Australia contacted SHOTCUT needing video content to include within the Optus Splash mobile application. With the app aimed at young swimmers, the initial brief requested a set of videos linked with specific digital swimming awards, that are earned through the Optus Splash app as swimmers achieve certain goals.
SHOTCUT designed & produced a set of 50 fun, inspiring and motivating clips involving Olympians Ellie Cole & Cameron McEvoy. Having access to the original images of the assets used inside the app, SHOTCUT animated each character to interact with Cameron & Ellie to ensure every digital award had something different to offer its viewers.