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Optus Splash.
Mobile App Content.
Challenge.
Swimming Australia contacted SHOTCUT needing video content to include within the Optus Splash mobile application. With the app aimed at young swimmers, the initial brief requested a set of videos linked with specific digital swimming awards, that are earned through the Optus Splash app as swimmers achieve certain goals.
Result.
SHOTCUT designed & produced a set of 50 fun, inspiring and motivating clips involving Olympians Ellie Cole & Cameron McEvoy. Having access to the original images of the assets used inside the app, SHOTCUT animated each character to interact with Cameron & Ellie to ensure every digital award had something different to offer its viewers.
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