The Man Scale.
The creators of The Man Scale requested SHOTCUT produce a short
video advertisement for an Instagram marketing campaign.
The initial outline described the print as being the perfect addition to any bedroom, bar or man cave, along with the clip needing to have an immediate impact on users scrolling through Instagram feeds.
A fifteen second expletive-laden, energetic and slightly manic video was the perfect way to communicate the brand's identity to first time customers.
Used as a 'Shop Now' promo directly through Instagram, this campaign directly resulted in a large spike in sales throughout its promotion on the app.