Lexus.
Enform Campaign Video.

Challenge.

 

SHOTCUT was approached by Blue Flag & Lexus Australia to create an informative overview video for Enform, the intuitive & innovative system used in select Lexus vehicles. Needing to be both promotional & informative, the key focus was it's current suite of available apps including Destination Download, Local Search, Fuel Finder, Weather & Concierge. 

Result.

The end product was used as the key promotional and instructional material on the Lexus Australia website, allowing new Lexus drivers to easily educate themselves with the Enform system in a matter of minutes.