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Grainshaker
Australian Open Marketing
Challenge.
As an official partner of the Australian Open, Grainshaker requested SHOTCUT develop a 60" promotional video showcasing the current product range, along with current market activity that was able to used throughout the year's first Grand Slam for sales and brand awareness campaigns.
Result.
SHOTCUT developed a vibrant and fun concept that encapsulated the mood of the brand, while still delivering key messages in an easy-to-view way. Sitting somewhere in between an extended advertisement and infomercial, this Product Showcase was utilised throughout the summer in communicating Grainshaker's rise as the #1 fastest growing Australia vodka brand in Australia.
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