GPC Asia Pacific Foundation.
Video Set.
Challenge.
GPC AP approached SHOTCUT to produce a set of videos outlining the key aims and benefits of the GPC Asia Pacific Foundation.
The video set was to be shared across the business as well as used on other social and web platforms.
Result.
The set was broken into three separate chapters.
A foundation overview, an in-depth look at the efforts of the foundation to date, concluding with ways members of the business can contribute to the foundation themselves.
Approximately 12 hours of interviews filmed in Australia and New Zealand was cut down to 15 minutes and then split into the various chapters.
The final product embodied an honest, genuine and passionate look into the fantastic work what those involved with the foundation have been undertaking.