Mobile Application Campaign.
The creators of Fratchy approached SHOTCUT with the following task. Create a clip that has a duration of less than 60 seconds, which not only promotes the Fratchy mobile app, but also explains the exact process of how to navigate through, and ultimately enjoy all of the app's features.
Although initially intending on using only externally recorded footage of the mobile app due to time restraints, SHOTCUT decided to avoid slipping into the "How To" format, and worked on bringing all of the app's key elements to life. The aim was to take viewers on a whirlwind tour of Fratchy's world, showcasing memes, while still providing enough information to users on the key functions of the app. The final product was ultimately used to launch the app at UCLA in Los Angeles.