Cricket Australia.
Coaches & Umpires Campaign.
Challenge.
Cricket Australia engaged SHOTCUT to create two set of clips
involving coaches and umpires representing every level of cricket.
The first involved coaches being presented with a special video message from someone they've coached and sharing some fond memories.
The second involved umpires who were asked to share some key moments throughout their own journeys including 'why they started umpiring' and 'memorable moments from games they've been a part of'.
The aim of the campaign was to not only show the incredible impact coaches and umpires have on the game, but also create awareness and direct viewers to learning more about how they can become a coach or umpire.
Result.
One of our favourite campaigns to date. We filmed each of the player messages on set prior to coaches arriving, allowing us enough time to load the content on a tablet, but also having a
nice hero angle of the messages to edit to in each video.
By filming in a plain, white studio without any visual distractions, the reactions from coaches and stories from umpires are able to
really engage with viewers.
4 cuts from each set in both horizontal and vertical formats were delivered for the client to share through socials and web.