top of page

Grainshaker.
How-To Cocktails.

Challenge.

 

Grainshaker engaged SHOTCUT to develop a set of How-To Cocktail clips to share throughout their social media platforms. The aim was to introduce followers to the 3 different types of Grainshaker Vodka being sold and recommend different cocktails for each of the wheat, rye and corn grain variants.

Result.

SHOTCUT produced a sharp and fun set optimised for Instagram, with dimensions and duration being the key factors in executing a successful campaign. Steering away from longer, more detailed How-To videos, this set relied on simple instructions and fast graphics to communicate an easy way to make a great tasting Grainshaker cocktail.

Screen Shot 2022-03-09 at 11.43.05 am.png
Screen Shot 2022-03-09 at 11.44.33 am.png
Screen Shot 2022-03-09 at 11.44.17 am.png
Screen Shot 2022-03-09 at 11.40.14 am.png
bottom of page