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Grainshaker.
How-To Cocktails.
Challenge.
Grainshaker engaged SHOTCUT to develop a set of How-To Cocktail clips to share throughout their social media platforms. The aim was to introduce followers to the 3 different types of Grainshaker Vodka being sold and recommend different cocktails for each of the wheat, rye and corn grain variants.
Result.
SHOTCUT produced a sharp and fun set optimised for Instagram, with dimensions and duration being the key factors in executing a successful campaign. Steering away from longer, more detailed How-To videos, this set relied on simple instructions and fast graphics to communicate an easy way to make a great tasting Grainshaker cocktail.
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