Video Product Pack - Social Media Campaign.
Beauty Aqua founder Laurina Fitzgerald approached SHOTCUT to
develop a video product pack, introducing the brand and its range.
The brand positions itself as 'A Lifestyle Brand - focusing on Health and Beauty Consumables & AquaCeuticals. Developing a style that combined the elegance of the brand while still promoting the important health benefits was key in ensuring the right identity was communicated with viewers.
While there was no exact number of assets specifically requested prior to production, SHOTCUT's intention was to produce around 20 assets Beauty Aqua could use across Instagram [Post, Reel + Story], website, EDMs and corporate presentations.
A set of clips comprising of hero pieces for each of the four Beauty Aqua flavours [Essentials / Energy / Hydrate / After Party] each optimised for 9:16 Instagram Story and Reel, 4:5 Instagram Post and 16:9 standard widescreen dimensions, along with a set of brand stingers for advertisements through paid marketing channels were delivered as Phase 1 of the brand's content catalogue.
Due to the differences in dimensions, each deliverable was able to have a different focus point. The 9:16 videos solely focused on the design of the bottle, while the 16:9 versions were able to expand on the benefits of the product with subtle animations.
These small but significant design changes ensure each clip is able to have the maximum visual effect on its audience.