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Woolworths Cricket Blast.
Video Campaign.
Challenge.
Cricket Australia asked SHOTCUT to assist with creating a diverse set of videos to launch the Woolworths Cricket Blast program.
A number of different promotional, instructional and training videos for parents, facilitators and players were needed for the initial program opening.
Result.
One of SHOTCUT's largest projects to date. A two-week, multi-state production was required to gather enough content for the 50 videos required for launch. SHOTCUT was required to give each video set a unique visual style through unique design and creative motion graphics, which would ultimately expand on the original print branding content created by Cricket Australia & Woolworths.
The Cricket Blast campaign has been a hugely successful project for all parties involved.