CA Coaching.
Mobile App Content Development.
Challenge.
The CA Coach App was designed to support and promote ongoing development of the volunteer coaching community, particularly those working with junior participants.
Cricket Australia's Coach Resource department engaged SHOTCUT to help develop and produce a number of campaigns
to sit within the CA Coach mobile app.
With 6 individual apps housed inside the CA Coach platform, this would be a multi-year, multi-production project, creating hundreds of videos for players, coaches and volunteers across the country.
Result.
Roughly 250 videos have been produced for the app including 150 Junior Cricket Activity Clips, a 10-Part series focused on the mental skills of the world's best cricketers, as well as several instructional and informative clips to aid players, coaches and volunteers.
The CA Coach App won the 2019 Yahoo! Sports Technology Award in the category of 'Best Technology for Participation' which was held in London in early May. The Awards are the leading global celebration of technology-led innovation across the international sports sector.
A huge achievement for Cricket Australia and its Coach Resource department, SHOTCUT is ecstatic to have played a role in the development of this app.